Sun Life Wins Big at Super Bowl

9 02 2010

Super Bowl XLIV was a big hit for Sun Life (

These year’s Super Bowl ads were weak – at best. Each company paid over $3 million for a 30-second spot and then floundered when it came to creative execution.

For most advertisers the $3 million was a wasted investment that won’t lead to good returns.  But one corporation got it right.

Sun Life Financial recently paid a $5 million annual fee for the naming rights to Miami Dolphins Stadium. The deal was made just before the stadium played host to the Pro Bowl and Super Bowl XLIV, and is already paying off, Media Week reports.

With a slew of “verbal mentions, on-screen text and stadium signage,” Sun Life received more than $26 million in media value, according to FrontRow Analytics.  The deal, which encompasses everything from stadium signage to logo promotion, is expected to last for at least five years.




One response

23 09 2014
NBA Daily Fantasy Basketball

Alec Burks, SG, Utah ($5100 vs PHI): Burks posted 24 points and three rebounds for 28.6 Fantasy points last time out at L.A. Lakers, the second-worst scoring defense in the NBA. Now, he’ll have another favorable matchup against the leaky defense of the 76ers. Look for Burks, who has played 20 or more minutes in each of the past four games, to go for 22-26 Fantasy points.

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