Bloomberg Steps Up On Fantasy Baseball

18 02 2010

Fantasy baseball just got a lot more intense, thanks to Bloomberg.

The financial news outlet created a fantasy draft prep kit ($19.95) and a season-long update tool ($24.95) based off data from mlb.com, USA Today reports.

http://bit.ly/bLFhY0

Bloomberg is offering MLB data-driven fantasy tools (http://bit.ly/bLFhY0)

The fantasy tools appear to be useful for both die-hards and beginners.¬† Using real-time data, the tools allow¬† fantasy owners to create interactive draft lists and transform unreadable data into easy-to-follow charts and graphs, according to Today‘s Fantasy Roundup.

This is a smart move for the news organization, which has managed to keep a competitive edge despite industry-wide declines in ad revenue and readership.

By expanding its coverage and offering unmatched, useful tools at an extremely reasonable price, Bloomberg is moving beyond its terminal audience and will thus capture new segments of readers.

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