With The Exception of Tiger Woods, Sponsorships Remain A Good Business

2 03 2010

Tiger Woods and his sponsors have had a rough few months, but as a whole, the sports sponsorship market did considerably well last year.


Gatorade dropped Woods, but overall sports sponsorships are strong (image via tigerwoodsaccident.com)

While Nike and EA Games have stood by Woods’ side throughout his drawn out ordeal, Gatorade, Accenture, and AT&T dropped their sponsorship deals with the number one golfer.

But according to The World Sponsorship Monitor Annual Review,  sports sponsorships remained relatively stable between 2008 and 2009, Sports Business reports.

The report states that athletic sponsorship deals are still the most popular, accounting for 88% of all endorsements.

Including McDonald’s recent deal with LeBron James,  sports sponsorships actually rose 15% in 2009 compared to 2008.

And despite the Woods fatalities, the number of dropped endorsements remained the same at 8%, according to Sports Business.

Taking into account the decline in advertising due to the recession, these numbers indicate a strong market that could surge in the next few years.

For athletes looking to supplement their athletic endeavors with extra income and for corporations seeking to build their brand to a broader base, this speaks well for the future.




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